Team Member Spotlight: Niti Beri

Meet Niti, EVP of Operations, Fountain India!

As Fountain Digital’s Head of India Operations, I am focused on leading and scaling our performance practice in India. This involves building and managing a high-performing team focused on delivering innovative solutions and services to our clients. I am committed to fostering a culture of excellence and driving operational efficiency.

1. Q: Can you share a bit about your background and how it led you to where you are today?
   My journey in digital marketing has been anything but ordinary. It’s been a blend of experiences across agencies, platforms, and advertiser sides, giving me a well-rounded perspective of the entire digital advertising ecosystem.
   
   I started my career at Google, where I honed my skills in data analysis, campaign management, and client relationship building. This experience gave me a strong foundation in the core principles of digital marketing. From there, I moved to Dentsu, where I led high-performing teams and managed campaigns across various channels like search, display, social, and programmatic. Working with diverse clients across industries like tech, telecom, and finance allowed me to understand the unique challenges and opportunities each sector presents. I transitioned to the advertiser side at Dr. Lal PathLabs and ICICI Bank. This experience was valuable in helping me see the bigger picture and understand how digital marketing strategies translate into real business outcomes.
   
   These diverse experiences have equipped me with a unique 360-degree view of the digital marketing landscape. Today, as part of Fountain Digital, I’m excited to leverage this knowledge to do what I enjoy most – build high-performing teams that not only deliver best-in-class campaign results but also thrive in a supportive and balanced work environment. I believe that prioritizing employee well-being fosters greater creativity, productivity, and overall job satisfaction.
   
2. Q: What do you enjoy most about being a part of the Fountain Digital team?
   I love the positive and collaborative team environment at Fountain Digital. Everyone is incredibly kind and welcoming. The team truly embodies a spirit of cooperation, where everyone is willing to lend a hand and work together towards shared goals. Furthermore, the organization has robust processes in place to ensure we consistently deliver high-quality work for our clients. At the same time, the company provides a supportive and well-structured environment for employees, fostering a healthy and productive work-life balance.
   
3. Q: What is your favorite part of digital marketing?
   My favorite part of digital marketing is its constant evolution. The digital landscape is in a perpetual state of flux, with new technologies, platforms, and strategies emerging every few months. This dynamic environment keeps the work exciting and challenging, demanding continuous learning and adaptation. There’s never a dull moment. 
   
4. Q: Q: If your life were made into a movie, who would play you and what would the title be?
   If my life were a movie, I’d envision Priyanka Chopra Jonas bringing my character to life. Her resilience, ambition, and global impact resonate deeply with me. Perhaps the title Breaking Boundaries reflects my journey of embracing new challenges and exploring the unknown, both personally and professionally.
   
5. Q:  If you had a free ticket to travel anywhere in the world, where would you go and what would you do?
   If I had a free ticket to travel anywhere in the world, I’d be drawn to Naples, Italy. Inspired by Gilbert’s transformative travels in ‘Eat, Pray, Love,’ I’d indulge in the simple pleasures: savoring authentic Neapolitan pizzas, indulging in creamy gelato, and soaking in the vibrant atmosphere of the city. However, I’d also incorporate a touch of my own spiritual journey. After a few days of culinary delights, I’d escape to a nearby retreat center for a few days of yoga and meditation. A perfect vacation with a blend of indulgence and inner peace!